HubSpot lead scoring and sales handoff for a B2B software company
A warehouse-software company had thousands of webinar and ad leads in HubSpot, and sales couldn't tell which ones to call. We rebuilt their HubSpot setup around a scoring model and clean handoffs. Every contact gets a fit score (role, company size, industry) and an engagement score (webinars, emails, pricing-page visits). Lifecycle stages update automatically, and when a lead crosses the SQL threshold or requests a demo, it is round-robined to the right rep with a task and a Slack alert.
- Custom properties, lifecycle stages and pipeline cleaned up and documented
- Fit + engagement lead scoring with an SQL threshold
- Workflows: nurture tracks by industry, SQL handoff, round-robin by territory
- Data hygiene: deduplication, company association by domain, required fields
HubSpot Marketing and Sales Hub, workflows, lead scoring, sequences, custom properties, Slack integration