Shoppers now ask ChatGPT, Perplexity and Google's AI answers what to buy, and those tools pick from products whose pages state the facts clearly. We add the product structured data, fill in the missing attributes and write FAQ answers with FAQPage markup, across your Shopify or WooCommerce catalogue, on a copy first.
Tell us what you needSee typical projectsYou see it working at every milestone, not a status report.
What we hear from businesses before a project like this starts.
The requests that come up most often for this kind of work, and what each one takes to work properly.
Product, Offer, price, currency, stock status, brand, SKU and images in JSON-LD on every product page, variants included.
Barcodes and part numbers gathered from your supplier sheets and filled in, so tools can match your product to the shopper's search.
Your review app's ratings carried into AggregateRating, so the stars shoppers see are also the ones tools read.
Colour, size, material, category, shipping and return details stated on the page and in the markup, in your catalogue's own words.
Short questions and answers on sizing, care, shipping and returns, marked up as FAQPage.
robots.txt and the store's settings checked so the AI crawlers you want are allowed in.
Tools that come up most: Shopify, WooCommerce, Liquid, metafields, JSON-LD, schema.org Product and FAQPage, Google Merchant Center, Google Rich Results Test, Judge.me, Yotpo, Okendo, WooCommerce product attributes.
Concrete pieces, each one something you can open and check when it's done.
JSON-LD for Product or ProductGroup with offers per variant, built into the theme so new products get it too.
Liquid, JSON-LD, theme templatesGTIN, MPN, brand, material and other attributes added in bulk from your sheets, checked product by product.
Metafields, product CSV, WooCommerce attributesRatings from your review app added to the product markup without duplicating it.
Review app API, JSON-LDA product FAQ section your team can edit, with FAQPage markup generated from it.
Sections and blocks, metaobjects, JSON-LDShipping details and the return policy stated in the markup, matching what your policy pages say.
Offer shippingDetails, MerchantReturnPolicyEvery product page re-checked each month, with a short list of pages that lost data.
Scheduled crawl, email reportExample packages to show the shape of the work. These are examples, not past clients; yours gets its own written scope.
Example package
A page-by-page review of your product pages with a ranked list of what to add first.
You get
Example package
Product structured data and the missing attributes added across the catalogue.
You get
Example package
Question and answer blocks for your product pages, written from your policies and product details.
You get
Example package
New and changed products kept complete as the catalogue grows.
You get
The habits that keep this kind of project from going wrong.
We start from the same check the free tool runs, across the whole catalogue, and finish with it, so you see what changed.
Attributes and answers come from your product data, supplier sheets and policies. Nothing is stated that your store doesn't already say.
Theme changes are made on a duplicate theme or a staging site and published when you approve them.
Markup is generated from your product data, so new products and price changes stay correct without anyone editing code.
A written scope first, then working progress you can check, then a proper handover.
Tell us what you need in your own words, and which tools you already use. A few lines is plenty to start.
We reply with a short written scope: what gets built, what is out of scope, which accounts we need, and how we'll both know it works. You know what you're getting before work begins.
The work is split into milestones. At each one you see it working in your own account and sign it off before we go on.
You get the working system, its documentation and a walkthrough. If anything we built breaks in the next 30 days, we fix it at no charge.
Pushbuild has built software for businesses since 2010, for more than 40 clients. Every project is led by a former public-company CTO, from Groton, Massachusetts. See example builds.
No one can. What we can do is make sure every product page states the facts these tools look for, in the format they read, and show you the before and after.
It overlaps. Structured data and complete product facts help Google's own results too, but the focus here is what AI shopping tools read from each product page.
No. On Shopify we send a collaborator request and you choose the permissions. On WooCommerce we work from a staging copy or a user account you create and remove afterwards.
Mostly not. Markup is invisible to shoppers. FAQ blocks and added attributes are visible, and you approve them before they go live.
Products you make yourself often have none, and that's fine. We use your SKU and brand, and the MPN where one exists, and tell you where a GTIN would help.
For 30 days we repair anything we built that does not work as the scope describes, at no charge. Monthly upkeep is available after that if you want it.
Do it once, we automate it. Show us the job one time and it runs on its own after that, in the tools you already use. Not sure where to start? Start with an Automation Audit.
Email a few lines about what you want and which tools you use, or call. We reply with questions or a written scope.
hello@pushbuild.com