Pushbuild

Lead follow-up sequence, ready to import into n8n

Most leads go cold because nobody follows up a second or third time. This pack replies to every new lead straight away, gives it an owner and keeps following up during your working hours until they reply, in your own n8n account.

What it does

  • Replies to every new form lead within seconds, from your own email address
  • Matches repeat leads by email, so one person stays one row
  • Assigns each lead to the next person on your team, in turn
  • Sends three follow-up emails over a week, only during your working hours
  • Stops the sequence the moment the lead replies, and tells the owner
  • Marks "unsubscribe" or "not interested" replies as opted out
  • Posts each new lead and each reply to Slack

What's in the pack

  • Three n8n workflows: new lead, follow-ups, and reply detection
  • The Google Sheet layout, as a CSV header file
  • A setup guide, plus the three follow-up emails, ready to edit

What you need

  • n8n (Cloud or self-hosted)
  • A form tool that can send a webhook, such as Typeform, Jotform, Webflow, Gravity Forms or WPForms
  • An email account with SMTP and IMAP access, Google Sheets and a Slack incoming webhook

Rather not set these up yourself? We'll set it up for you, in your name.

Price

  • $29 one-time, delivered by email straight after payment
  • Use it in as many of your own n8n workflows as you like

Buy the pack

Want the simple version first? The free template on GitHub sends the first reply and nothing else: https://github.com/pushbuild/n8n-automation-templates

Rather we set it up for you? https://pushbuild.com/?need=pack-lead-follow-up-sequence

Want to try a smaller version first? The free version on n8n, Score and triage inbound leads, replies to each new lead, scores it and adds it to HubSpot. See all our n8n templates.

Questions

Can I change the emails? Yes. They sit at the top of one step, in plain text, and you can add or remove steps.

Does it work with HubSpot or Pipedrive? It runs on a Google Sheet so you can start today. The guide shows where to swap in your CRM.

Will it email people who already replied? No. A reply stops the sequence for that lead, and the check runs before every send.

Background: https://pushbuild.com/guides/lead-follow-up-automation.html