How to fix a suspended Google Business Profile

1. Read what Google says

Open the profile in Google Business Profile manager and read the notice and any email from Google. It says whether the profile is suspended or only limited, and sometimes names the policy. Do not delete the profile or create a new one: a duplicate usually makes things worse.

2. Check the usual causes

• The business name has keywords or a city added that are not on your signage
• A virtual office, PO box or shared desk is used as the address
• A service-area business shows a home address to customers
• More than one profile for the same business or location
• Many edits at once, or a change of name, address or category just before the suspension
• The website or phone number does not match the business

3. Fix the profile before appealing

Make the profile match the real business: the name exactly as on your signage and documents, a staffed address or a hidden address with service areas, a local phone number and a website that shows the same name and address. Once the fix is made, stop editing.

4. Gather evidence

Have documents ready that show the name and address: a business licence or registration, a utility bill, a tax document or a lease. Photos of permanent signage, the storefront and the inside, or a short video walking from the street to the door, are often asked for.

5. Send one reinstatement request

Use the appeal link in Business Profile manager, or Google's reinstatement form, and attach the evidence. Send it once. A second request while the first is open can restart the wait. Google replies by email, and reviews can take days or longer.

6. Keep it from happening again

Limit who can edit the profile, change details one at a time, and keep the name, address and phone the same on your website and listings. A website check shows whether your site agrees with your profile.

Updated 2026-10-26. General guidance, not advice for your situation; we scope each project in writing before any work starts.