At a glance
- Which one to pickA small team starting out, with marketing email and a simple pipeline: HubSpot's free CRM or Starter
- What to check before you chooseList the fields, stages and reports you need, the apps the CRM must connect to, and how many people will use it.
Side by side
| HubSpot | Salesforce | |
|---|---|---|
| Free option | Free CRM for up to 2 users, with 1,000 contacts | Free Suite |
| Plans | Free CRM, then Starter and higher editions per seat, monthly or with an annual payment | Free Suite, then Starter Suite and higher editions per user, billed monthly or annually |
| Starter plan covers | Sales, marketing and service tools in one Starter Customer Platform | Sales, service and marketing, plus commerce, in Starter Suite |
| Good fit | Small teams that want marketing and sales in one place with little setup | Teams that expect heavy customisation or already use Salesforce partners and apps |
Which one to pick
- A small team starting out, with marketing email and a simple pipeline: HubSpot's free CRM or Starter
- A sales process with custom objects, approvals and many integrations: Salesforce
- Either way, price the plan you will need in a year, not only the starter one
What to check before you choose
List the fields, stages and reports you need, the apps the CRM must connect to, and how many people will use it. Read both pricing pages against that list; both change offers often.
Sources
- HubSpot CRM pricing, checked 2026-11-04
- Salesforce Sales Cloud pricing, checked 2026-11-04
Updated 2026-11-04. General guidance, not advice for your situation; we scope each project in writing before any work starts.
Questions people ask first
Is HubSpot's CRM really free?
HubSpot lists its free CRM for up to 2 users and 1,000 contacts. Paid hubs add more.
Is Salesforce too big for a small business?
Not necessarily. Starter Suite is built for small teams, but setup takes more work than HubSpot.
Can you move our data from one to the other?
Yes. We map fields, move records and history, and check the totals before you switch.
Tell us what you need built.
Tell us the process and the tools involved, or call. We reply with questions or a written scope.
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