Sound familiar?
What clothing boutiques and shoe stores tell us before a project starts.
Public business listings show 2,618 independent clothing boutiques and shoe stores in Massachusetts, and 23% are listed with no website. Source: Pushbuild crawl of Overture Maps place listings, October 2026. Chains excluded.
- An item sells in store and is still for sale on the website.
- Customers ask when a size is back and we forget to tell them.
- New arrivals take an evening to photograph, list and email.
- Online returns and in-store exchanges follow different rules.
- We cannot see which styles sell in which sizes.
What we build
Each one is a working piece you can open and check when it's done.
Store and online stock in step
Sales in the shop and online taking from the same stock count, so nothing sells twice.
Custom Shopify apps API integrations and data syncBack-in-stock alerts
Customers who asked for a size get a message the moment it is restocked.
n8n, Make and Zapier automationNew arrival drops
New stock listed, then announced by email and text to the customers most likely to want it.
n8n, Make and Zapier automationOne returns process
Online returns and in-store exchanges handled the same way, with stock and refunds updated in both.
Custom Shopify apps n8n, Make and Zapier automationSize and style report
Sell-through by style and size each week, so reorders match what customers buy.
Dashboards and reporting ETL and data pipelinesStore setup repairs
Shopify themes, apps and product data checked and tidied so the store runs cleanly.
Shopify theme customization Website bug fixesBoutiques software we work with: Shopify, Shopify POS, Lightspeed, Square, Klaviyo.
And the general tools around it: Instagram, Mailchimp, Google Sheets, QuickBooks, Zapier.
Choosing software? Is Shopify a fit for boutiques.
Example projects
Illustrations of the shape of the work, not past clients. Yours gets its own written scope.
Example project
No more double-sold dresses
Example: a boutique with one shop and a Shopify store sells from one stock count, so online orders never hit a sold-out item.
Shopify, Shopify POSExample project
Restock texts by size
Example: shoppers who asked for a sold-out size get a text when it arrives, with a link to buy.
Shopify, KlaviyoExample project
Weekly sell-through
Example: the buyer sees which styles sold through in which sizes before placing the next order.
Shopify export, Google SheetsNot sure where to start? Start with an Automation Audit.
Questions people ask first
Do we need to move to Shopify?
No. Many boutiques already run on it, but we work with the store and register you have.
Can this help with Instagram sales?
Yes, where Instagram is linked to your store. Orders from it then come into the same stock and order list.
Will our email list stay with us?
Yes. Everything is set up in your own accounts, and you own the list.
How do we start?
Tell us your store and register setup and where stock goes wrong. We reply with questions or a written scope.
Tell us what you need built.
Email a few lines about what you want and which tools you use, or call. We reply with questions or a written scope.
hello@pushbuild.com