Sound familiar?
What nail salons tell us before a project starts.
Public business listings show 1,668 independent nail salons in Massachusetts, and 26% are listed with no website. Source: Pushbuild crawl of Overture Maps place listings, October 2026. Chains excluded.
- The front desk spends the morning confirming appointments by phone.
- Clients miss their fill window and book somewhere else.
- Gel and acrylic appointments run long because the booking did not say which service.
- Our Google profile sends people to an old booking page.
- We cannot tell which technician is booked solid and who is idle.
What we build
Each one is a working piece you can open and check when it's done.
Service-aware booking
A booking page that asks for the exact service and length, so each slot is the right size for the technician.
Booking and scheduling systemsFill reminders
A text when a client's fill or removal is due, linking to the technician they saw last.
n8n, Make and Zapier automation CRM setup and lead pipelinesConfirmations and deposits
Automatic confirmations and, where your app supports it, a deposit for long or group bookings.
Booking and scheduling systems Stripe integration and billingGoogle profile and site in step
One booking link used on your site, Google profile and social pages so nobody lands on an old page.
Website bug fixesReview requests
A thank-you text after each visit with a review link, skipped for anyone who has already left one.
n8n, Make and Zapier automationTechnician schedule view
Bookings and open time by technician for the week, so the owner can move walk-ins and shifts.
Dashboards and reportingNail salons software we work with: Vagaro, Fresha, Square Appointments, GlossGenius, Booksy.
And the general tools around it: WordPress, Wix, Google Sheets, Twilio, Zapier.
Public data we can wire in: State Professional Licenses.
Example projects
Illustrations of the shape of the work, not past clients. Yours gets its own written scope.
Example project
Fill reminders by technician
Example: a salon texts clients three weeks after a gel set with the next openings for the same technician.
Booking app, SMSExample project
Group booking deposit
Example: bridal party bookings take a deposit at booking, so a cancelled party does not leave four stations empty.
Booking app, StripeExample project
One link everywhere
Example: a salon's website, Google profile and Instagram all open the same booking page.
Website, Google Business ProfileNot sure where to start? Start with an Automation Audit.
Questions people ask first
Can it work in more than one language?
Yes. Reminders and confirmations can be written in the languages your clients use.
Do we need a new booking app?
No. We start from the app you have. If it lacks a feature you need, we say so in the scope first.
Can walk-ins still come in?
Yes. Online booking only fills the slots you open to it, so you keep room for walk-ins.
How do we start?
Tell us your booking app and where the front desk loses the most time. We reply with questions or a written scope.
Tell us what you need built.
Email a few lines about what you want and which tools you use, or call. We reply with questions or a written scope.
hello@pushbuild.com