Sound familiar?
What businesses running Google Ads tell us before a project starts.
- Form leads sit in an email inbox until somebody forwards them.
- We pay for clicks but cannot tell which ones turned into booked jobs.
- Calls come from the ads and nobody can say which campaign rang the phone.
- Our agency sends a monthly PDF and the numbers never match the CRM.
- Google counts a form fill as a win, even when the lead was spam or never answered.
What we build
Each one is a working piece you can open and check when it's done.
Lead form and landing page leads into the CRM
Submissions from lead form assets and website forms created as contacts within seconds, with campaign, keyword and click ID stored on the record.
CRM setup and lead pipelines API integrations and data syncOffline conversion upload
When a lead becomes a booked job or a sale in your CRM, the conversion is sent back to Google Ads against the original click, so reporting follows revenue.
API integrations and data sync n8n, Make and Zapier automationCall tracking hookups
Call tracking numbers matched to campaigns, call outcomes written to the contact, and missed calls turned into a text and a task.
API integrations and data sync CRM setup and lead pipelinesSpend and lead reporting
Cost, leads, booked jobs and cost per booked job by campaign, refreshed daily on one page, from Google Ads and your CRM together.
Dashboards and reporting ETL and data pipelinesAlerts when something breaks
A message when spend spikes, leads drop to zero, a form stops delivering or a tag goes missing from a page.
n8n, Make and Zapier automationTracking audit
A check of tags, form events and conversion actions, with a list of what is double counted or missing, written up before anything changes.
Website bug fixesWhat we connect it to: HubSpot, GoHighLevel, Salesforce, Jobber, CallRail, Google Sheets, Zapier.
Industries that use it: Plumbing, HVAC, Roofing, Law firms, Med spas.
Example projects
Illustrations of the shape of the work, not past clients. Yours gets its own written scope.
Example project
Booked jobs fed back to Google
Example: a plumbing company logs each booked job in its field service software. Overnight, the click ID stored on that lead is used to send the job to Google Ads as a conversion.
Google Ads API, Jobber or similar, scheduled scriptExample project
Call tracking into the lead record
Example: a roofing company uses tracking numbers on its ads. Each call creates or updates a contact with its campaign, the recording link and a follow-up task for the sales rep.
Call tracking tool, CRM, webhooksExample project
Cost per booked appointment
Example: a dental group wants one sheet showing daily spend, form leads and booked appointments per campaign, with a note to the owner when cost per appointment climbs past an agreed limit.
Google Ads reports, CRM, Google Sheets, emailQuestions people ask first
Do you run our ads?
No. We build the lead sync, tracking and reports. If your agency or in-house person runs campaigns, we work alongside them and give them cleaner data.
Do we need to give you our ad account?
We ask for the least access that does the job, usually read access plus the ability to manage conversion actions, and you can remove it any time.
Will this fix poor lead quality?
It will show you which campaigns bring leads that turn into work, which gives whoever manages the ads something solid to act on. The campaign decisions stay with them.
How do we start?
Tell us where leads end up today and what counts as a win in your business. We reply with questions or a written scope.
Tell us what you need built.
Email a few lines about what you want and which tools you use, or call. We reply with questions or a written scope.
hello@pushbuild.com